The 3 second rule

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The 3 second rule is about one thing: As soon as a visitor clicks to go to your web page, they are already about to leave. Internet users are accustomed to jumping rapidly between web pages to find what they need. The key to keeping the user on your page is making sure that you make clear what makes you unique and why they need you – fast. As soon as one of your users thinks that they are in the right place for what they were looking for they will start taking the website more seriously. There are many ways to get your users to look in the right place and read the quick information copy, if it is even copy. First, as always, you should consider your target audience. What would your target audience be enticed by, what would look good with your branding, and how can you make your statement stand out against the rest of your website and white space? These questions should all be major considerations. You may have an image which summarises who you are and what you do. This is fine, as an image can often communicate an idea more efficiently than a section of text. After you have conveyed your opening statement to your potential users, the next thing to consider is your page load speed. If your webpage takes long to load, your visitors may leave before it has fully loaded, or be feeling rather impatient by the time it does, and as such not even give your opening statement a chance! If you want to turn around your website for the better, this is where to start. Adapting your website to the 3 second rule is relatively easy, and can give your conversion ratio a huge upswing.
The 3 second rule is about one thing: As soon as a visitor clicks to go to your web page, they are already about to leave. Internet users are accustomed to jumping rapidly between web pages to find what they need. The key to keeping the user on your page is making sure that you make clear what makes you unique and why they need you – fast. As soon as one of your users thinks that they are in the right place for what they were looking for they will start taking the website more seriously. There are many ways to get your users to look in the right place and read the quick information copy, if it is even copy. First, as always, you should consider your target audience. What would your target audience be enticed by, what would look good with your branding, and how can you make your statement stand out against the rest of your website and white space? These questions should all be major considerations. You may have an image which summarises who you are and what you do. This is fine, as an image can often communicate an idea more efficiently than a section of text. After you have conveyed your opening statement to your potential users, the next thing to consider is your page load speed. If your webpage takes long to load, your visitors may leave before it has fully loaded, or be feeling rather impatient by the time it does, and as such not even give your opening statement a chance! If you want to turn around your website for the better, this is where to start. Adapting your website to the 3 second rule is relatively easy, and can give your conversion ratio a huge upswing.
The 3 second rule is about one thing: As soon as a visitor clicks to go to your web page, they are already about to leave. Internet users are accustomed to jumping rapidly between web pages to find what they need. The key to keeping the user on your page is making sure that you make clear what makes you unique and why they need you – fast. As soon as one of your users thinks that they are in the right place for what they were looking for they will start taking the website more seriously. There are many ways to get your users to look in the right place and read the quick information copy, if it is even copy. First, as always, you should consider your target audience. What would your target audience be enticed by, what would look good with your branding, and how can you make your statement stand out against the rest of your website and white space? These questions should all be major considerations. You may have an image which summarises who you are and what you do. This is fine, as an image can often communicate an idea more efficiently than a section of text. After you have conveyed your opening statement to your potential users, the next thing to consider is your page load speed. If your webpage takes long to load, your visitors may leave before it has fully loaded, or be feeling rather impatient by the time it does, and as such not even give your opening statement a chance! If you want to turn around your website for the better, this is where to start. Adapting your website to the 3 second rule is relatively easy, and can give your conversion ratio a huge upswing.

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